Monarch Brands is a part of the Hospeco Brands Group family of brands.

Monarch Brands is a part of the Hospeco Brands Group family of brands.

Moral Fiber Series: Integrity in Manufacturing Quality Towels

Moral Fiber: Part One
Integrity in Manufacturing Quality Towels

Moral Fiber is a thought-provoking three-part blog series that delves into the crucial decisions manufacturers face and the far-reaching impacts of those choices—on the quality of their products, the well-being of their communities, and their respect for the environment. At Monarch Brands, integrity is paramount when selecting manufacturing partners for quality towels. We know that working with factories lacking this core value compromises the craftsmanship of the product and the broader ecosystem of ethical and sustainable practices.

Why High-Quality Towels Matter in Hospitality

When guests step into a hotel room, one of the first things they often notice is the quality of the towels. It may seem like a small detail, but according to recent studies, 94% of hotel guests associate towel quality with their overall satisfaction, and 73% state that it significantly impacts their decision to return. In the competitive world of hospitality, investing in quality towels matters.

Quality Management Systems Ensure Excellence

Monarch Brands commitment to superior products is rooted in our partnerships with factories that invest heavily in state-of-the-art equipment and employ highly skilled technicians. This is not just a business decision—it’s a commitment to the highest quality standards through our Quality Management Systems (QMS).

Our QMS ensures that every step of towel production, from sourcing raw materials to the final inspection, meets rigorous standards. The integrity of our products is validated through internationally recognized certifications, including ISO 9001-2000, which establishes that our production processes are of the highest quality and reliability.

Other tests include the Count Lea Strength Product (CLSP), which measures the tensile strength of textiles by multiplying the yarn’s nominal linear density by its lea strength. Lea strength is a key factor in determining the suitability of yarn for its final use. It is the standard method used to measure yarn strength, and with that information, the CLSP measurement helps assess the commercial value of a cotton variety, as it reflects both the yarn count and the cotton’s spinning performance.

In addition, we comply with AQL, a military inspection procedure that guarantees product excellence by reducing defects and ensuring quality consistency.

Innovation in High-Quality Bulk Towel Production

Shuttleless Looms

An often overlooked aspect of towel quality is the machinery used in production. Monarch Brands works with factories that have invested in advanced shuttleless looms, which outperform outdated power looms in both efficiency and product quality. The shuttleless loom ensures superior yarn quality, producing towels with only a 0.5% to 1% defect rate, compared to the 3% to 4% defect rate expected with power looms. This translates into more durable, consistent towels, essential for maintaining guest satisfaction in the hospitality industry.

A Cold Pad Batch Dying Machine for textiles.

Eco-Friendly Dyes

We prioritize eco-friendly and safe manufacturing processes. Our factories use the Cold Pad Batch Dyeing process and Soft-Flow Bleaching, which are safer for the environment and workers. These processes preserve the integrity and vibrant colors of the towels. This commitment to safe and sustainable production methods further reinforces the high standards that Monarch Brands promises to its customers.

The Power Of Certified Quality

Quality is not just about the feel and look of the towels; it’s about the integrity of the entire production process. Monarch Brands’ commitment to using Oeko-Tex-certified factories ensures that the towels are safe for users and produced with environmentally responsible practices. Oeko-Tex certification guarantees that every towel is free from harmful substances and created in a way that aligns with strict environmental and social standards.

But at Monarch Brands, certifications are just the beginning. Our goal is to exceed those standards through smart choices in selecting factories. We partner only with production facilities that share our dedication to quality, sustainability, and responsibility. This ensures that our towels stand out in terms of performance, longevity, and return on investment for our clients.

Source Integrity First for Quality Towels

To sum up, for hoteliers and other businesses in the hospitality industry, towel quality is much more than just a touchpoint for guests. It is a key factor in maintaining customer satisfaction and loyalty. By choosing Monarch Brands, you’re choosing a supplier with a deep commitment to manufacturing integrity and ethical sourcing, backed by globally recognized certifications and environmentally responsible practices. The result is a superior product that stands out in quality, safety, and performance.

Part Two of the Moral Fiber series looks at social compliance and the human cost of poor choices made by disreputable factories. Learn how Monarch Brands sets itself apart from other towel suppliers in the industry.

Tapash Bhattacharjee

Tapash Bhattacharjee, CSCMP
VP of Global Sourcing
P: (215) 482-6100
[email protected]

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